Keyword research is an essential step in creating your content strategy. It can help you find relevant terms, phrases, questions, and more to promote your website. Keywords should help you achieve your goals by driving more page views and leads. Keyword research includes finding relevant search queries, sorting and prioritizing keywords, and creating your content strategy around these keywords. This article will show you the best practices for performing keyword research for SEO in Toronto.

Head terms are more specific:

There are two basic types of keywords: head terms and body keywords. Head terms are more generic than body keywords, but they still generate reasonable search volume. Body keywords are often used for advertising, such as PPC advertising. Head terms are less specific than body keywords so that they can describe a broader niche within your industry. If you’re looking for an optimized page, head terms are the way to go.

QuestionDB can help you find questions:

If you are interested in learning how to use question databases for keyword research for SEO, you should check out QuestionDB. This free tool lets you enter a broad keyword and receive a list of questions related to that keyword. If you want to delve deeper, you can purchase a paid subscription to access the full database. Alternatively, you can use QuestionDB to supplement your existing articles. By answering the questions on QuestionDB, you can prime your content to appear in featured snippets. This feature is position zero in SEO and puts your content in front of your audience.

Google Keyword Planner:

To improve your chances of success with search engine optimization, you need to know what keywords to target. Google Keyword Planner provides a rough idea of monthly searches. This tool provided more accurate data in the past, but it’s not nearly as useful as it is today. Even though the free tool is an excellent way to determine potential keywords, it’s not a good indicator of actual search volume. In addition, it’s not always a good indicator of actual commercial intent, so you should also pay attention to other metrics, such as ad impression share. These are some great practices for performing keyword research for SEO.