I began researching Marshall McLuhan on the internet to explore Marshall McLuhan’s ideas about how the internet effects research. The symmetry was pleasing.
One thing the internet tells you pretty quickly is that McLuhan did not say or think anything about the internet because he died in 1980. But Amazon customer Mark B. Cohen assured me we could still learn something.
You can be a scholar on the internet, but why be a scholar when customers get better treatment? Sometimes it’s easier to treat the object of your research as a commodity. Continue reading